By Heath Wood
Running has become one of my greatest passions, right alongside my faith, my family, and my love for hunting. Over the past several years, I've transformed my health by logging countless miles and paying close attention to what I put into my body. One lesson every runner quickly learns is that the work doesn't end when the finish line is crossed. The miles may build endurance, but it's proper recovery, especially quality protein, that repairs worn down muscles, restores energy, and prepares your body for the next challenge. Skip that step, and sooner or later your performance begins to decline.
As I spent more time studying whitetail nutrition, I realized deer aren't all that different. A hard rutting buck or a doe raising hungry fawns places incredible demands on its body, and just like an athlete, proper protein is essential for recovery, rebuilding, and reaching its full potential.
Whitetails face similar demands throughout the year. Bucks, specifically mature bucks, burn tremendous amounts of energy during the rut, often losing significant body weight as they spend more time chasing does than eating. Long before the excitement of the November rut, whitetails are already laying the foundation for the season ahead. Throughout the spring and summer, bucks consume large amounts of protein to fuel the rapid growth of a brand new set of antlers. They rely on lush green vegetation and, where available, high quality supplemental feed to meet those nutritional demands. At the same time, does are recovering from the stresses of winter while supporting the growth of developing fawns and later producing the milk needed to raise healthy offspring. Just as an athlete can't perform at their peak without proper nutrition, whitetails need adequate protein during these physically demanding months to maximize antler growth, body condition, and overall herd health.
To continue the athlete comparison, no runner expects to show up on race day and perform at their best without months of preparation. Peak performance is built long before the starting gun ever sounds. The same principle applies to whitetails. The physically demanding months of spring and summer place tremendous nutritional demands on the herd, making it the ideal time to provide a high quality supplemental feed like Big & J's new BB2 30+.
Built from the legendary BB2 formula that hunters have trusted for years, BB2 30+ takes nutrition to the next level by delivering a minimum of 30% protein to help deer reach their full potential during the times they need it most.
Maximum Protein for Maximum Potential
Protein is one of the most important building blocks for a healthy deer herd. Bucks require large amounts of protein during antler development, while does need quality nutrition to produce milk and recover after giving birth. Young deer also rely on adequate protein for healthy body growth.
BB2 30+ was designed specifically for these demanding periods. With a blend of multiple protein sources delivering a minimum of 30% protein, it helps supplement the natural forage available throughout the year.
Rather than simply providing another attractant, BB2 30+ focuses on giving deer additional nutrition that supports their critical needs such as antler development, healthy body growth, recovery during stressful periods, and increased nutritional intake when natural forage is limited.
Built for High Demand Periods
Every season presents different challenges for whitetails. Spring and summer are dominated by antler growth, pregnancy, and lactation. Drought, poor habitat conditions, and limited native browse can also be added factors that make it difficult for deer to consume all the nutrients they require.
During these high demand and high stress periods, BB2 30+ serves as a nutritional supplement designed to help fill those gaps and provide additional protein when deer need it most.
Whether you're managing a small hunting property for yourself or hundreds of acres for quality deer management, providing consistent nutrition can help support the overall health of your local herd.
Legendary BB2 Attraction
Nutrition only works if deer actually consume the product. One advantage of BB2 30+ is that it retains the legendary BB2 aroma that has made the original formula popular among hunters and land managers. The familiar scent helps draw deer to feeding locations from longer distances, while encouraging consistent use throughout the season, which helps create a pattern leading up to, or continuing into, the hunting season. That combination of attraction and nutrition allows hunters to not only bring deer onto the property but also provide meaningful nutritional support while they're there.
To use, pour 20 pound bags of BB2 30+ directly onto the ground, in feeders, or blend in with other feed to increase nutrition level, as well as the aroma to draw more deer into a specific area. Feed throughout high stress times of the year, such as spring and summer, and late winter, right after the rut has ended.
A Smart Addition to Your Management Program
No supplemental feed can replace quality habitat, diverse native browse, or sound wildlife management practices. Those will always be the foundation of a healthy deer herd. However, a high protein supplement like BB2 30+ can be another valuable tool for hunters and land managers looking to help their herd reach its full potential. By supporting does with the nutrition they need, you can promote healthier body condition, successful fawn development, and a stronger overall herd. For bucks, providing additional protein during the critical months of antler development is much like an athlete fueling muscle growth after months of hard training. While no feed can change a deer's genetics, BB2 30+ helps provide the nutritional support needed to maximize the genetic potential that is already there.
Most experienced deer hunters understand that success in the whitetail woods often comes down to gaining every possible advantage. Sometimes that advantage comes from better equipment, smarter strategies, or putting in more time scouting. However, with BB2 30+, the focus shifts from improving the hunter’s odds to improving the deer themselves by providing the nutritional support they need throughout the year.
Built on the proven foundation of BB2, with its legendary attraction and a 30% minimum protein formula, Big & J’s BB2 30+ gives hunters and land managers another valuable tool to help improve herd health, support quality nutrition, and allow deer to reach their full genetic potential.